How Employer Value Propositions Influence Hiring Success in Competitive Industries

Securing great talent is a big challenge when the job market is tough. If you are in an industry with lots of competition, like the tech, finance, or retail sectors, then probably you already know that top performers usually don't keep their availability at one company very long. Then how do you entice awesome candidates to pick you over your rivals? The solution is through your Employer Value Proposition (EVP).

A short description of what an EVP includes. You can simply view an EVP as the offer you make to your employees. It is the combination through which the company gives employees the unique package of perks, core values, and culture in return for their abilities and effort.

Your company's offer isn't only a lucrative salary but also a combination of all the things that make employees love working at the company, such as the following:

• Job development and training opportunities
• Work-life balance (like flexible hours or remote work)
• Culture and Values of the Company
• We are not only healthy
• We want you to feel positive towards your colleagues

Strong Employment Value Proposition Makes a Huge Difference in Competitive Labor Markets

It goes without saying that in the Middle East, where competition in the labor market is intense, business is booming. Because the number of jobs is large, candidates are empowered to select and thus are quite selective. An EVP that can't impress will leave you facing a hard time attracting the best employees even with an attractive salary.

It is a strong EVP that will change your hiring picture:

1. It Draws Candidates to You Effortlessly

If your company becomes legendary because it looks out for its staff so well, future candidates will come chasing after you. It's through developing an exceptional employee value proposition that you create a really strong employer brand. And then those who work for your company today will be proud of how the company treats its workers and will be more than happy to recommend your company to their friends and network.

2. It Reduces Your Hiring Expenses

Hiring a great team is definitely not cheap. So when your reputation as a great employer is well-established, then you wouldn't have to invest so much marketing budget to promote the jobs, or you would not need to publish job ads again and again. This makes the job of HR teams and top recruitment agencies in UAE much easier, as they can present your opportunities to eager candidates. 

3. It Stops Your Best People from Leaving

Your EVP is basically your offer to the employees, which consists of your core values and unique selling points of your organization. And it's through a strong EVP that you retain your best employees not just for their skills but mainly for what they get and feel at work from your company. Delivering what the EVP promises is a way of expressing appreciation to the employee for being part of your great team. This leads to increased employee engagement and lower employee turnover rates in a time of fierce competition for talent by headhunters.

How to Build a Winning EVP

Creating an EVP doesn't necessarily have to be complicated. There are just a few basic steps that you can take to develop an employer value proposition:

• Ask your current staff: Conduct a survey among your employees to find out what motivates and inspires them and what areas need improvements, in their opinion.
• Determine your competitive advantages: Identify what unique benefits or features you provide that differentiate you from other companies besides your culture, environment, or mission. Is your company's work-life balance, your flexible working hours, or your employee recognition programs a key attraction?
• Be authentic: Avoid promising perks and benefits that you're not ready to actually provide. For instance, you might say that your company has a great work-life balance, but at the same time, you don't understand it because your working style requires the employees to be present at the desk for a long day. That would quickly disillusion the new hires.
• Advertise your EVP on your website, social media profiles, and job ads to showcase what special qualities your company has.

The Contribution of Talent Agencies in Disseminating Your EVP

Occasionally, a great EVP is not the only factor in getting people to know about your company. It is also important that the most relevant individuals get the message. A good solution is to form alliances or collaborations with an expert contract staffing agency or a professional recruitment company.

You can turn to these companies for both fixed staff and temporary workers depending on your requirements. Apart from providing staffing solutions, these companies are brand ambassadors. Candidates come to them directly as the initial contact for your business; hence, they are instrumental in conveying your EVP in a convincing way as well as showcasing your company as a great place to work.

Partner with TASC Outsourcing to Enhance Your Recruiting Efforts

When you want to attract and retain the most qualified professionals in very demanding hiring situations, it requires your time, your attention, and your local knowledge. To give you an easy solution, TASC Outsourcing provides you with a wide range of hiring services. Our expert staff members help you locate top professionals not only through direct hiring but also by doing the search for executives or hiring contractual workers as per the job requirement and the budget.

We are glad to assist you in creating an efficient team that will support and advance your business. Reach out to TASC Outsourcing now for a detailed discussion about your staffing and recruitment needs. 

Frequently Asked Questions

1. What is the difference between an EVP and employer branding?

Your EVP embodies the actual value and the main benefits that you give to the employees. An employer's branding is your communication that the outside world should receive. You explain and show how the outside world can get your values and what kind of a place you are as a company.

2. Can a small business build up a strong EVP without spending too much

That's exactly the point! Some applicants really do not value the perks such as gym membership and office snacks that much. In fact, a nice working atmosphere and a good, supportive boss or a nice, flexible working hours arrangement will make many of them happier. You can easily create a compelling and satisfying EVP around such low-cost or even non-cost benefits as the one above.

3. On which basis should an organization decide whether to change its EVP?

It is advisable to periodically take a good look at the EVP at least every one or two years. When there are changes in the labor market as well as within a company, the employees will have different expectations.

4. Can our company's EVP be beneficial for contract or temporary workers?

Of course. Even if someone is working only for a short time with you, he or she would like to be considered seriously and not taken for granted. Moreover, a strong EVP can help you fasten the recruitment process and get your best temporary talent very swiftly.

5. What is the worst thing companies often do when it comes to their EVP?

By far, the worst mistake is to make unrealistic or misleading offers. If the actual culture of the workplace is not in line with what is advertised as a company's EVP, employees will get demotivated and will not be likely to work there anymore.